Renting out your house can be an incredibly profitable venture. The demand for rental accommodation has grown significantly in recent years and is expected to grow even more. Today, the rental market is more competitive than ever.
With hundreds of homes listed for rent every day, it can be challenging to make your property stand out from the rest. With a proper marketing strategy and a good rental listing, you can ensure that your rental property catches the attention of the potential renters.
Don’t know how to write a property listing? We’ve got you covered! In this article, the marketing experts at Orca Realty will share their best tips and tricks for writing an attractive listing. Keep reading to learn the best ways to advertise your rental property!
Tips to Write a Good Property Listing
1. Highlight Unique Features
Does your property have any unique features? Whether it’s stunning views, updated appliances, a spacious backyard, or luxury finishings, you should mention it on your listing.
By showcasing your property’s unique features, you’ll be setting it apart from the rest, which can help you attract more interest from potential renters.
2. Invest in High-Quality Photography
Adding quality photos to your listing is essential for making a good first impression on potential renters. So, consider investing in professional photography or a high-resolution camera to capture clear, well-lit images of the interior and exterior of the property!
3. Provide Detailed Descriptions
Your listing should include a detailed description of the property, including the number of bedrooms and bathrooms, square footage, amenities, and any special features. Be specific about what your rental includes, such as utilities, parking, or shared facilities like a pool or gym.
4. Highlight the Location and Nearby Amenities
By highlighting the location benefits of your rental, you can stand out from the competition. So, make sure to describe the advantages of your property’s location, such as proximity to public transportation, shopping centers, restaurants, or recreational areas.
Also, highlighting nearby attractions and amenities can make your listing more appealing to potential renters.
5. Be Transparent About Costs
Not adding the price of rent to your listing may seem like a great way to receive more inquiries, but, in reality, will only end up driving potential tenants away. So, make sure to include the rental price, security deposit, and any additional fees in your listing.
By being transparent about your property costs, you’ll build trust with potential renters and streamline the rental process.
6. Include Your Contact Information
Provide multiple contact options for interested renters to reach you, such as phone number, email address, or a contact form. Additionally, respond promptly to inquiries and be available to answer any questions potential renters may have about the property.
7. Use Keywords for Search Optimization
Incorporate relevant keywords and phrases into your listing to improve its visibility in online search results. Think about what terms potential renters might use when searching for a rental property in your area and include them naturally throughout your listing.
Descriptions such as spacious, luxurious, pet-friendly, waterfront views, or family-friendly can give your listing a boost, attracting a wider pool of potential tenants.
8. Highlight Security Features
If your property has security features such as a gated entrance, surveillance cameras, or an alarm system, make sure to mention them in your listing. Safety and security are top priorities for many renters, so emphasizing these features can help generate more interest in your property.
9. Provide Virtual Tours
Nowadays, most rental listings include quality photos, but only a few have videos. By offering virtual tours or video walkthroughs of your property, you can set yourself apart from the competition.
Also, you’ll increase your chances of filling vacancies quickly. Virtual tours can help prospective tenants envision themselves living in the space and encourage them to rent the property more quickly.
10. Mention Pet Policies
Pet-friendly rentals have soared in popularity in recent years. If your rental property allows pets, make sure to mention it in your listing. Highlight any specific pet policies or restrictions, such as breed or size limitations, and include information about nearby pet-friendly amenities like parks or grooming services.
11. Highlight Storage Options
If your rental property offers ample storage space, such as closets, cabinets, or a garage, highlight these features in your listing. Storage space is often a priority for renters, so showcasing available options can enhance the appeal of your property.
12. Include Testimonials or Reviews
If you have positive testimonials or reviews from previous tenants, consider including them in your listing. Testimonials can provide proof of the property’s quality and help build credibility with potential renters.
13. Highlight Flexible Lease Options
If you’re willing to offer flexible lease terms, such as month-to-month or short-term leases, make sure to mention this in your listing. Offering flexibility can attract a wider range of renters, increasing the likelihood of filling your vacancies quickly.
14. Provide Floor Plans
Including floor plans with your listing can help potential renters visualize the layout of the property and determine if it meets their needs. Plus, it can also help you highlight the unique features of your rental.
15. Update and Refresh Regularly
Keeping your rental listing up to date is crucial. You can easily do this by updating any changes in availability, pricing, or property details promptly. Moreover, refreshing your listing periodically with new photos or information can help maintain its relevance and attract ongoing interest from potential renters.
Bottom Line
Writing a good property listing is key to attracting quality tenants and maximizing the return on your investment. You can make your rental listing more attractive by highlighting the unique features of your property, being transparent about costs, and highlighting pet policies.
By implementing the tips outlined above you’ll increase your chances of attracting quality tenants in such a competitive market.
Need help writing a listing for your Vancouver rental? Contact Orca Realty today! Our team can help you craft the perfect listing for your property.
